Brillion, WI


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FAQs: Bindery

FAQs: Design/Prepress                             Glossary of Terms

FAQs: Mailing

Image areas (usually 1/8") that extend beyond the the areas of a sheet or page. When trimmed, the image "bleeds" off the page or sheet.
CMYK is an acronym for cyan, magenta, yellow and black subtractive primary colors used for process color printing.
Collate: the assembly or gathering of printed sheets, in sequence, for binding
Digital Printing
Printing by plateless imaging systems that are imaged by digital data from prepress systems. It is generally used for short print runs and for the customization of print media.
FTP (File Transfer Protocol): a common way to transfer files over the internet. For instructions on how to upload files to our FTP site, click here.
Indicia: markings used on address labels or bulk mail as a substitute for stamps
Offset: Commonly used printing technique where the inked image is transferred (or "offset") from a plate to a rubber blanket, then to the printing surface. When used in combination with the lithographic process, which is based on the repulsion of oil and water, the offset technique employs a flat (planographic) image carrier on which the image to be printed obtains ink from ink rollers, while the non-printing area attracts a water-based film (called "fountain solution"), keeping the non-printing areas ink-free.
PMS (Pantone Matching System): a widely used system of color matching and specification by numbers
Raster Art
Raster Art: A computer image that is composed of an array of pixels arranged in rows and columns measured in ppi (pixels-per-inch) or dpi (dots-per-inch). Common files formats are JPG, PSD (Photoshop), TIFF, BMP, or any image in Microsoft Word or PowerPoint. Enlarging a raster image reduces the clarity of how the image will print. For example, an image originally 4 inches wide at 150 dpi, will only be 2 inches wide at high resolution (300 dpi).
RGB: additive primary colors — Red, Green, Blue found in computer monitors
Registration Color
Registration Color: A color made up of all the colors used in a multicolor printing job
Spot Color
Spot Colors: in offset printing, colors specified in PMS inks other than the four standard process colors, CMYK (cyan, magenta, yellow and black)
Vector Art
Vector Art: Computer-designed image created by the manipulation of lines, not dots. In the simplest terms, a vector art file is a string of mathematical calculations — much like those used in basic geometry — which determine the shape of an object. A computer is many times more efficient at performing complex mathematical operations than it is at “scanning” a grid and assigning values to each little pixel (raster art). Thus, vector art is not only more versatile, it makes for smaller file sizes. Vector art is typically created using Adobe Illustrator (AI or EPS), Freehand (EPS) or CorelDraw.